NEWMEDICA
Providing clearer access to healthcare information online.
![](/media/assets/crafted/media/newmedia/new_brand-hero-image_1.png?width=1200&height=675&rmode=crop&format=webp&quality=80&v=202302201433)
What we did: | Delivered an improved user journey onsite, driven by customers’ and healthcare professionals’ insight. |
Collaborators: | Curated |
The end result is a clean infrastructure to support content growth while requiring users to navigate to fewer pages to find the information they need, achieved through:
![a website navigation menu for Newmedica shown on a mobile device](/media/assets/crafted/media/newmedia/new-homepage-nav-mobile.png?width=585&height=585&rmode=crop&format=webp&quality=80&v=202302231216)
Simplified navigation and information architecture.
![An example of a Newmedica service page for Cataracts](/media/assets/crafted/media/newmedia/content.jpg?width=585&height=585&rmode=crop&format=webp&quality=80&v=202302201447)
Making complex, long-read content easy to absorb.
![A screenshot of the Newmedica website showing clear buttons for users to click on key information](/media/assets/crafted/media/newmedia/new-patient-referrals.png?width=585&height=585&rmode=crop&format=webp&quality=80&v=202302231348)
New trackable conversion points across the website.