Property

At Crafted, we've fostered strategic digital partnerships with many of the leading names in the UK and global property sector since 2005.

We’ve been instrumental in defining digital marketing strategies and improving user experiences for some of the biggest commercial property providers in the UK and beyond.

Our commercially aware digital marketing continues to deliver impressive returns for industry leading property agents, who rely on organic search and paid advertising channels to generate a significant number of enquiries.

Crafted also work with the Construction companies and suppliers to the property sector.

Workspace

Workspace, London’s leading commercial property provider, is one of our longest-standing clients. During the last six years we have provided search marketing and user experience consultancy across a variety of profitable Workspace campaigns.

We take an analytical approach: tracking user engagement on enquiry forms, A/B testing calls-to-action to optimise conversion funnels and implementing call tracking technology to identify the source of every telephone enquiry through the website.

We’ve taken the conversation into social channels too. Paid social advertising has enabled our advertising team to target demographics and engage with them early on in the buying cycle.

The combined impact is such that Workspace now receives thousands of enquiries for its business space each month.

In a crowded marketplace, our innovation has paid considerable dividends for many of our property clients.

Green Park

Green Park is a business community owned and managed by Mapletree. We were commissioned to create the interactive elements for its new marketing suite to increase the business park’s appeal.

The rich functionality involved – controlling lighting on an interactive model of the park, touchscreen presentions, and live wallpaper – means potential occupiers can now get hands-on during their viewing, generating recall value from the guests and prospects visiting the marketing suite, and increasing the likelihood of transactions.

Since the suite opened, Green Park has let more than 107,000 sq. ft to new tenants.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers,

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

Crafted has been instrumental in driving improvements to Workspace’s online marketing. Since appointment as our digital agency back in 2007, Crafted’s campaigns have gone from strength to strength, providing excellent ROI and leading us to work with the agency on more projects presently and in the future. Catherine Harty
Head of Marketing, Workspace

FTSE 250 listed Real Estate Investment Trust with more than 90 London properties under management