Hospitality

We work in partnership with hoteliers to deliver better online customer experiences for some of the most distinguished hospitality businesses in the UK and beyond.

Sector Experience

We empower independent hotels and hotel groups to outsmart the competition online, reduce costs and boost their direct business.

From developing digital marketing strategies for boutique hotel groups working across Europe and the USA, to devising OTA-outwitting search campaigns for luxury spas and developing websites for flagship wedding venues, we understand the needs of the hospitality sector.

We are regular speakers at the National Hotel Marketing Conference, and our recent research on hotel vs OTA presence in the Google SERPs was featured in the Institute of Direct and Digital Marketing (IDM) Journal, Big Hospitality and Hotel Business.

The way we do things differently has attracted brands that like to stray from the norm themselves.

Generator

Generator is Europe’s fastest growing hostel brand; pioneers of affordable luxury and masters of the social experience.

Crafted are responsible for the design and build of generatorhostels.com as well as providing digital support across their current estate of hostels and planning new hostel launches.

From international paid search advertising across 14 languages to event promotion at a local level we've been helping create and deliver Generator's digital strategy.

Lifehouse

Lifehouse, an award winning, contemporary health spa and hotel, appointed us to carry out a full search audit, improving page targeting site-wide using industry search trends, providing technical recommendations to enhance the site and developing a long term content plan.

The audit led to Crafted being appointed to completely redesign and rebuild www.lifehouse.co.uk from the ground up. Our creative digital approach meant that Lifehouse could rely less on third parties and OTAs, and channel more of their bookings directly through their own site. After launching the new site, online bookings increased by a staggering 84%!

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005