We work in partnership with hoteliers to deliver better online customer experiences for some of the most distinguished hospitality businesses in the UK and beyond.

We empower independent hotels and hotel groups to outsmart the competition online, reduce costs and boost their direct business.

From developing digital marketing strategies for boutique hotel groups working across Europe and the USA, to devising OTA-outwitting search campaigns for luxury spas and developing websites for flagship wedding venues, we understand the needs of the hospitality sector.

We are regular speakers at the National Hotel Marketing Conference, and our recent research on hotel vs OTA presence in the Google SERPs was featured in the Institute of Direct and Digital Marketing (IDM) Journal, Big Hospitality and Hotel Business.  

The way we do things differently has attracted brands that like to stray from the norm themselves.


Defining what a modern, design-led, hostel should be, Generator have been expanding into new markets across Europe in recent years. We provide digital support across their current estate of 10 hostels and are involved in planning those coming next.

From international paid search advertising across 14 languages to event promotion at a local level we've been helping create and deliver Generator's digital strategy.

Hintlesham Hall

We deliver profitable digital marketing campaigns for many other award-winning niche hotels, including stunning countryside manors such as Hintlesham Hall, for whom we conducted a full site audit to increase conversions and create better user experiences on room-specific pages.


Lifehouse, a specialist spa and wellbeing hotel, appointed us to carry out a full search audit, improving page targeting site-wide using industry search trends, providing technical recommendations to enhance the site and developing a long term content plan.

Our creative digital strategies mean our clients rely less on third parties and OTAs, and can channel more of their bookings directly through their own website and over the telephone; thus increasing profit margins.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

Crafted's creative approach to online marketing works perfectly when aligned with Generator's target demographic. Young travellers are increasingly sophisticated in the way they connect with brands and Crafted has enabled us to communicate with them in a genuine and effective way. By interrogating our online data, the Insights Team has shaped an aggressive digital strategy which is facilitating our rapid growth by driving bookings and ensuring search engine visibility. Emma Benney
Director of Marketing, Generator

Europe’s fastest growing hostel chain