Re-positioning a magical experience with UX focused website design.
|Client:||Santa’s Lapland (Hotelplan group)|
|What we did:||A new website and user journey, underpinned by extensive customer insight.|
Bringing a magical Christmas to life.
We know what matters to people booking holidays to Santa's Lapland. It's through that understanding that we can build out the right user journeys. Creating signposts to the most important content and steps to conversion. Here’s how it unfolded:
Discover and define.
When customers are looking to book a once in a lifetime trip to see Santa, they need to be inspired. We wanted the website to help them envisage the memories their family would make.
Bringing this magic to life required more than simply improving the visual design. We ran a discovery process, gathering the insights needed to deliver clearer user journeys, easier information searching and ultimately more conversions.
Explore and design.
From creating wireframes to full site design application, our inhouse team created a considered set of visual assets to showcase the quality of the experience.
Launch assets such as social platform filters, extended the new, exciting brand beyond the website, providing an engaging and consistent experience across multiple touchpoints.
Build and refine.
With specialist front-end and back-end developers, our team built a robust website that is easy to manage and reflects design’s vision perfectly. With custom API integrations, customers benefit from accurate booking prices and information throughout their journey.
in bounce rate
from our client
Great people, great work. Just an all-around pleasure to work with. The Crafted team deliver high quality work, on time and on budget - this is unheard of!” Madelyn Rossi, Head of Digital, Hotelplan Group
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