Natural History Museum
Inspiring new generations to learn our world’s history.
|Working together since:||2019|
|Our focus:||Awareness, online engagement, visits.|
The museum has the power to inspire; we help people discover it.
- Grow global web visitors
- Drive footfall to the Museum’s two sites
- Drive commercial outcomes: ticket sales to exhibitions, commercial events and membership sales
- Maximise spend of the $40k monthly Google GrantsPro budget
Through a powerful mix of tactical campaigns and long-term strategic initiatives, we help the Natural History Museum increase its online presence.
For example, annually we manage international YouTube and display activity to showcase stunning visuals from the Wildlife Photographer of the Year competition.
When it comes to inspiring the next generation, we connect parents and teachers with NHM’s extensive on-site content. It covers “Discover” campaigns including Anthropocene, British Wildlife, Dinosaurs and Space themes alongside virtual tour content.
increase in global web traffic.
from our client
We pride ourselves on being an inspiration to millions of people. Crafted has helped us to deliver on that during challenging times and on a budget.” Victoria Thomson, Natural History Museum