Financial Services

We create insightful and compliant digital campaigns for leading financial service brands, distilling complex messages to highly targeted audiences in a way that makes finance approachable and engaging.

We've helped shape the online communications of many firms specialising in finance, ensuring an impressive return on investment for their digital marketing. We work strictly within the regulations and compliance of the financial services industry, mitigating business risks and bridging the gap between the online and offline digital presence of large-scale companies.

At Crafted, we appreciate the pressures, challenges and regulations involved in the financial sector; but we're also wholly aware of the exciting online opportunities for our clients. We understand your market - our digital marketing campaigns speak your language and build trusted relationships with customers.

Hiscox

Global personal and commercial insurer, Hiscox, appointed us onto their agency roster to deliver their internal digital brand guidelines, maintaining a consistent brand experience for employees and customers alike.

Our designers and copywriters worked collaboratively to define the tone of voice, brand styling and positioning for each of the insurance products under the Hiscox umbrella.

TaxAssist Accountants

We’ve also enjoyed a long-standing working partnership with TaxAssist Accountants, one of the UK’s biggest franchise networks of accountants for SMEs and the self-employed.

Our content team was initially appointed to lead the brand’s industry news production and continues to position the network as a go-to resource for the latest tax and accountancy news and regulation.

We’ve since strengthened our relationship, conducting a full site audit and content gap analysis as well as taking full control of the client’s paid advertising strategy to maximise their ROI.

But that’s just the tip of the iceberg. We’ve delivered digital solutions for many other world-leading financial service providers too, so you can be sure we know what works.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

Crafted’s content team very quickly grasped the brief and, more importantly, our brand, to deliver digital content that has not only increased traffic and brand awareness, but also driven commercial success in new areas. James Mattam
Group Business Development Director, TaxAssist Accountants

Nationwide accountancy network with 254 locations