Writing for the British Library

Content optimisation strategy and content creation for the British Library Business & IP Centre

The British Library is the national library of the United Kingdom and one of the world’s greatest libraries. Its collections include more than 150 million items, in over 400 languages. 

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Crafted was appointed by The British Library to help increase engagement with their Business & IP Centre. The Centre supports small business owners, entrepreneurs and inventors to start, run and grow their businesses. We undertook extensive keyword research in order to target and prioritise content as the basis of an overall content strategy. To date we have written over 47 articles for the British Library, accounting for over half of total organic traffic to all of their article pages.

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The results

More traffic

Organic traffic to the new articles accounts for 42% of total organic traffic to the article pages

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Crafted has been instrumental in driving online marketing success for TaxAssist, creating a digital strategy that delivers against our business objectives. The relationship TaxAssist has with Crafted continues to go from strength to strength, they have very much established themselves as a trusted digital advisor, ensuring our search engine visibility, driving enquiries and providing exceptional ROI James Mattam
Group Business Development Director - TaxAssist Accountants

Nationwide accountancy network with 254 locations