The British Library is the national library of the United Kingdom and one of the world’s greatest libraries. Its collections include more than 150 million items, in over 400 languages.
Crafted was appointed by The British Library to help increase engagement with their Business & IP Centre. The Centre supports small business owners, entrepreneurs and inventors to start, run and grow their businesses. We undertook extensive keyword research in order to target and prioritise content as the basis of an overall content strategy. To date we have written over 47 articles for the British Library, accounting for over half of total organic traffic to all of their article pages.