Crafted was appointed by The British Library to help increase engagement, increase online revenue and to raise awareness.
This was achieved using a combined strategy across organic and paid advertising. Through content projects and technical recommendations, organic traffic has helped grow the number of visits to the website. In 2016/2017, the website received over 21.5 million visits and over 3.6 million items engaged with online.
Paid advertising with a Google Ad Grant also plays a key role in driving traffic to the online shop, as well as promoting resources across the website. Whether we're working closely with the British Library's development team on analytics, to providing content for events and social media, our teams work closely together to achieve the British Library's online ambitions.
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The success of the campaign was recongised by a host of hall of fame marketers at both The Drum Search Awards (Best Public Sector SEO Campaign) and The UK Search Awards (Best Third Sector Campaign for Google Grants).