We’re hiring — Crafted named the top client-rated UK Agency on The Drum — We've been shortlisted at the Independent Agency Awards, twice! — Crafted and MSF UK shortlisted at the Freedom Awards — We’re hiring — Crafted named the top client-rated UK Agency on The Drum — We've been shortlisted at the Independent Agency Awards, twice! — Crafted and MSF UK shortlisted at the Freedom Awards —
Client story - LeShuttle
Combining search, design and development for LeShuttle.
From re-platforming the website to delivering a sustainable SEO strategy, we help one of the seven wonders of the modern world capture booking intent for those travelling between mainland Europe and the UK.
Since 2018, we've delivered multiple website platform upgrades and major relaunches, alongside continued SEO support. Built on Kentico's DXP, our production, DevOps, testing, SEO and development teams, combined to deliver LeShuttle's latest digital infrastructure. It's the most powerful web deployment to date, achieving both technical and marketing ambition.
A fast website, for a fast service to Europe.
The marketing team uses this dynamic platform to drive engagement across its various customer profiles. The scalable platform handles millions of sessions each month and powers personalised onsite content, email communications and integrates with its Single Customer View CRM.
We were tasked with building a new website that would enhance the passenger experience and business performance and so we built a custom CMS that was fully flexible, user-friendly and integrated with Salesforce, the booking engine & mobile app. The rebuild ensuring improved UX, site speed, performance and sustainability, key objectives for LeShuttle.
from our client
Crafted delivered the highest quality new Kentico CMS platform and managed multiple integration partners continually delivering additional technical support and guidance.”
Ian Rabagliati, Director Product & Customer Engagement, LeShuttle
Undergoing a strategic URL change and migrating the full domain from Eurotunnel to LeShuttle posed a significant risk, but was necessary to maintain brand awareness. We audited the sites pre and post-migration to set benchmarks and ensure new content aligned with the updated branding. Implementing a comprehensive redirect map ensured that we maintained organic traffic visibility, crucial to maintaining brand awareness.
Capturing search intent.
Our search strategy positions LeShuttle as the superior option for the millions of people travelling between Europe and the UK.
By combining search strategy with technical SEO foundations, we've strengthened LeShuttle's authority in the industry, driving higher rankings and generating millions of pounds of additional revenue.
Post domain migration, there was no decrease in organic performance from the domain migration, site speeds increased, and conversion rate improved. All of which translates to a significant commercial impact for LeShuttle.
outperformance
42%
increase in sessions for travel inspiration content.
.svg)
.svg)