Invigorating brand identity.

Crafted transformed the Lifehouse online presence, creating a perfectly balanced visual identity and a completely redesigned website. 

The previous identity struggled to represent the Lifehouse experience and wasn’t flexible enough to cater for their varied customer types. 

The new identity operates across three clear areas: Wellness, Indulgence, and Corporate, allowing a tailored experience for each group within the confines of the overarching identity. 

The brand has been rolled out offline across the spa and digitally via the new responsive website, suitably reflecting the luxurious experiences available at Lifehouse. The results are clear, with online bookings increasing by 84%.