Our task was to design and build a modern eCommerce website, showcasing the Lay & Wheeler brand to a younger audience, new to fine wine, without alienating their existing customer base.
As well as full-feature eCommerce functionality, the website allows customers to trade wine from their own cellars or buy wine to be cellared by Lay & Wheeler.
This, alongside accommodating the different needs of novices and experts, presented some interesting design challenges. In order to create a fully considered plan for the new website and aid decision making we carried out extensive research to understand the business and the audience.
A blend of usability, customer research and data insight techniques fed directly into the design of the new site. The result? A website that exceeded expectations and broke online sales records in its launch month.