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Online sales records broken in month one.

Tasting success with a new website.

Lay & Wheeler have been trading fine wine with knowledge and passion for 160 years. A commitment to delivering the best wine paired with exceptional client service has remained constant since their 19th Century beginnings.

Our task was to design and build a modern eCommerce website, showcasing the Lay & Wheeler brand to a younger audience, new to fine wine, without alienating their existing customer base. 

Crafted screen shot

As well as full-feature eCommerce functionality, the website allows customers to trade wine from their own cellars or buy wine to be cellared by Lay & Wheeler. 

This, alongside accommodating the different needs of novices and experts, presented some interesting design challenges. In order to create a fully considered plan for the new website and aid decision making we carried out extensive research to understand the business and the audience.

A blend of usability, customer research and data insight techniques fed directly into the design of the new site. The result? A website that exceeded expectations and broke online sales records in its launch month. 

The results.
Improving online.
65% of all orders now online
Breaking records.
The online sales record for a single month was broken in just two weeks
Increasing overall sales.
Best sales results in seven years following site launch

Together since 2014, Crafted work closely with us on all aspects of digital marketing, and after a great site launch we're now looking at further enhancements to improve the customer experience.

Katy Anderson, Lay & Wheeler