In less than 6 months, Crafted redesigned and rebuilt staygenerator.com from the ground up, increasing both online conversions and the average booking value.
The challenge of driving conversions while retaining an innovative design, in keeping with the Generator experience, was one we relished. Extensive use of video and imagery, alongside an edgy, staggered layout provide a rich, engaging experience. Reviews are replaced by integrated, customer-generated Instagram posts, providing social proof to back up the site content and drive users to book.
Launched on Valentine’s day, this was a site to fall in love with, visually and technically, and generating over £1 million of revenue in a single month helped too!
We weren't the only fans.
The website was awarded 'Best Use of Visual Design' at the DADIs in 2017.
The post-launch paid search strategy was also awarded Most Effective Campaign at the UK Agency Awards 2017.
And... it didn't stop there. In 2018 our work for Generator won Best Integrated Campaign (SEO/PPC) at The Drum Search Awards.