Skip to main content
85% increase in direct bookings.

Room-filling website design.

Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator is Europe’s fastest growing hostel and boutique hotel brand. Pioneers of affordable luxury and masters of the social experience.

In less than 6 months, Crafted redesigned and rebuilt from the ground up, increasing both online conversions and the average booking value.

Crafted screen shot

The challenge of driving conversions while retaining an innovative design, in keeping with the Generator experience, was one we relished. Extensive use of video and imagery, alongside an edgy, staggered layout provide a rich, engaging experience. Reviews are replaced by integrated, customer-generated Instagram posts, providing social proof to back up the site content and drive users to book.

Launched on Valentine’s day, this was a site to fall in love with, visually and technically, and generating over £1 million of revenue in a single month helped too!

Best Use of Visual Design
Most Effective Campaign
Best Integrated Campaign (SEO/PPC)
The results.
More visitors.
42% increase in organic traffic
Higher conversions.
26% increase in desktop conversions
Higher conversions.
87% increase in mobile conversions
More bookings.
85% increase in organic bookings

By interrogating our online data, Crafted's Insights and Online Marketing Team has shaped an aggressive digital strategy which is facilitating our rapid growth by driving bookings and ensuring search engine visibility.

Generator Hostels