Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator is Europe’s fastest growing hostel brand. Pioneers of affordable luxury and masters of the social experience.
In less than 6 months, Crafted redesigned and rebuilt generatorhostels.com from the ground up, increasing both online conversions and the average booking value. The challenge of driving conversions while retaining an innovative design, in keeping with the Generator experience, was one we relished. Extensive use of video and imagery, alongside an edgy, staggered layout provide a rich, engaging experience. Reviews are replaced by integrated, customer-generated Instagram posts, providing social proof to back up the site content and drive users to book. Launched on valentine’s day, this was a site to fall in love with, visually and technically, and generating over £1 million of revenue in a single month helped too!