Médecins Sans Frontières
Using paid ads to support the Afghan Crisis Appeal.
Having worked with the MSF UK team on five previous appeals, this activity was the culmination of all learnings, insight, experience and knowledge, resulting in the most technical and impactful campaign MSF UK has run to date.
Surpassing targets.
£1.2 million raised through digital
Outperforming expectations.
120% increase in digital donations Y-O-Y
Learn more.