Technical re-architecture for a FTSE 250 company

Microsoft Dynamics integration and re-platforming of Workspace Group’s websites onto a single EMS platform

With 68 properties across London, Workspace provide flexible office, co-working and meeting room space to new and growing companies. From one-person start-ups to teams of hundreds, they provide the supportive and dynamic environment that gives businesses a boost. 

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As a long standing client we’ve worked closely with Workspace to unify their brand online, consolidating the content and functionality of 40+ existing websites. The new site was developed on the Kentico EMS platform, allowing Workspace to manage the site, co-working and meeting room space, online campaigns, optimise pages through user testing and, via a bespoke MS Dynamic CRM integration, provide a single customer view to super-charge their digital marketing. The new site, in tandem with our advertising, organic search and insight teams provide Workspace with thousands of enquiries each month. In a crowded marketplace, our innovation technical knowhow and expertise has paid considerable dividends. 

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Crafted has been Workspace’s trusted digital partner since 2007. Their technical, marketing, data, and creative teams have provided insight and defined our online strategy for almost ten years. Crafted’s search marketing teams manage our SEO and biddable media campaigns, which drive over 1,500 new lettings enquiries across our portfolio each month. Anisha Patel
Head of Operational Marketing - Workspace Group PLC

FTSE 250 listed Real Estate Investment Trust with over 100 central London properties under management