Skip to main content

Alive, inquisitive, creative.

Designed for travelers looking for unique places to stay, edyn provides distinctively designed hotels, firmly rooted in the local neighbourhood and offering vibrant experiences and connections which nourish and enliven the soul.

Crafted supported edyn as it built and launched a new group website, using Kentico as the platform. The task was to deliver the ultimate online experience, reflecting edyn’s core vision of creating sanctuaries where free thinkers belong.

edyn values and supports its clients courage to question, evolve, and be human, perhaps best represented by its identity: alive, inquisitive, and creative, so the website had to capture this as well as showcase the family of brands within the edyn group, to bring them together in one place.

Crafted screen shot

Working closely with the marketing and external brand teams was key to the success of this project. Crafted was able to fully visualise the strong characteristics of edyn’s brand. From the tone of voice across content, to the use of header styles, each element was carefully considered and aligned with edyn’s brand values.

Through the clarity of its brand guidelines, edyn enabled Crafted to capture its identity and present this throughout the site. A stunning homepage uses foliage illustrations, translated into an intro sequence that sets the tone for the rest of the website experience.

Crafted is excited to continue supporting the edyn group of brands across its ambitious plans for digital.

Take a look at the edyn website.

We appointed Crafted after a rigorous selection process. What really stood out was their ability to support our needs as well as their expertise within our sector and across the broader digital spectrum. They are a fantastic partner who also share the same vision as us – to deliver scalable and unique website platforms which truly bring each brand to life. The process was seamless from start to finish and the final outcome surpassed our expectations. We look forward to what the future brings.

Adrian Swinbourne, edyn