Performance-led European market expansion.
|What we did:
|Improved European awareness and sales through a multi-channel paid advertising strategy.
|UK, Denmark, France, Ireland, Sweden.
Driving sustainable revenue growth.
Headquartered in New York, Cole Haan is a renowned American designer and retailer of footwear and accessories. Despite having an extensive international presence with over 500 stores worldwide, European markets still presented a largely untapped opportunity for growth.
Our partnership started in 2022 and since then our teams have been delivering European revenue growth through paid advertising.
Our approach delivers on two core fronts:
Building awareness and buying intent specifically for Cole Haan products.
Capturing intent for premium product-focused searches.
Bringing together the latest and most powerful tactics available on paid platforms such as Advantage Plus Shopping on Meta and PMAX on Google Ads, we reached new customers efficiently and at scale.
Styles for work, weekend, and every adventure in between.
Awareness activity through paid ads increased direct brand searches by 30%.
PROJECT TEAM INSIGHT
Matt, Senior Advertising Strategist
Working with the team at Cole Haan to establish their brand within the UK & European marketplaces has been a pleasure. One of Cole Haan’s defining factors is a focus on innovation without sacrificing performance. By introducing new users to the brand using modern, AI-powered channels, we've been able to mirror that in our digital marketing approach.
in website visits.
in return on ad spend (ROAS).