CRAFTED LABS - Sustainability in digital
Marketing shouldn’t cost the earth.





EXPERT INSIGHT
Sophie, Group Advertising Strategist
Target placements in a simplified supply chain. For example, one of our partner platforms, Teads, operates on a direct buy model, resulting in one-to-one exchanges and no excessive auctions.

SUSTAINABLE ADS IN ACTION
Turning ad fees into more trees.
Our direct display ad buying with Tripadvisor has resulted in over 3,000 trees being planted on behalf of our clients.


EXPERT INSIGHT
Mark, Senior Developer
Like many tools, these provide a snapshot of performance at a single point in time; a great benchmark to have. It’s worth periodically retesting to see how your site changes over time. There is an industry common goal to have an average page emission of 1g of carbon dioxide or less.


A FINAL WORD FROM THE AUTHOR
Sam, Head of Marketing
This is just the start. As an industry there are still lots of opportunities to explore. I'd love to hear from you if you’ve got more to add to this piece or have solutions that can help us to continue on this road of improved sustainability.

GET IN TOUCH
Interested in running more sustainable marketing campaigns? We’d love to hear from you.
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