At Crafted, it’s about how you can transform your business through re-imaging technology, processes, and mindsets. It’s about bringing digital-first technologies, techniques, and data to transform issues into market-leading opportunities.
Whether you are looking to take that first step towards selling online, want to utilise digital to take your existing business to new audiences, or make your internal processes or user journeys more engaging - digital can help.
Digital transformation (or DX) is about having a plan of action with tangible objectives; a realistic strategy for making sure your organisation is getting the most out of digital, plus access to the skills that make it happen, at scale.
We understand that web estates can grow uncontrollably, and marketing channels become fragmented. But what rarely changes, is the need to deliver better customer experiences and increase commercial growth, which is why our commitment to help you deliver these goals through digital doesn’t change either.
We’ve delivered across a range of clients, industries and countries:
- Taking paper and spreadsheet-based processes and delivering integrated software that becomes the lifeblood, and USP, of the business
- Going from leaflet drops and print marketing to omnichannel digital campaigns with data-driven attribution models
- Supporting company restructures through centralising global marketing campaigns, channels and reporting
- Replacing disparate online systems, with consolidated web estates that reduce cost, risk and resource
- Moving retail offerings into the online space, from delivering ecommerce websites to providing conversion-focused marketing support
- Linking internal systems with digital activity, to track customer lifetime value, provide a singular customer view and identify and segment audiences to inform future marketing activity
Our long-term client relationships stand as testament to our capability when it comes to digital transformation. Simply speaking, you can’t provide over a decade of digital success without successful transformation.
We deliver a considered roadmap and a sustainable transformation that takes your business on a progressive journey.
Our process:
1 – Understanding.
Our insights and technical teams review current technology and capability.
2 – Strategy.
A clear plan of action. What needs to be done, the cost vs value, and the time to completion.
3 – Delivery.
Creating the new. Inhouse teams combining across design, development, marketing, testing and DevOps.
An extensive team of highly experienced digital experts, over 15 years of pureplay digital experience, proven ability. Let’s create the new.
Whether you are looking to take that first step towards selling online, want to utilise digital to take your existing business to new audiences, or make your internal processes or user journeys more engaging - digital can help.