Digital transformation (or DX), is having a plan of action with tangible objectives; a realistic strategy for making sure your organisation is getting the most out of digital, plus access to the skills that make it happen, at scale.
We understand that web estates grow, and marketing channels get fragmented. But what rarely changes, is the need to deliver better customer experiences and increased commercial outcomes, which is why Crafted’s commitment to help you deliver these goals through digital doesn’t change either.
We’ve delivered across a range of clients, industries and countries:
- Taking paper and spreadsheet-based processes and delivering integrated software that becomes the lifeblood, and USP, of the business
- Going from leaflet drops and print marketing to omnichannel digital campaigns with data-driven attribution models
- Supporting company restructures through centralising global marketing campaigns, channels and reporting
- Replacing disparate online systems, with consolidated web estates that reduce cost, risk and resource
Our long-term client relationships stand as testament to our capability when it comes to digital transformation. Simply speaking, you can’t provide over a decade of digital success without successful transformation.
We deliver a considered roadmap and a sustainable transformation that takes your business on a progressive journey.
Our process:
1 – Understanding.
Our insights and technical teams review current technology and capability.
2 – Strategy.
A clear plan of action. What needs to be done, the cost vs value, and the time to completion.
3 – Delivery.
Creating the new. Inhouse teams combining across design, development, marketing, testing and DevOps.
An extensive team of highly experienced digital experts, over 15 years of pureplay digital experience, proven ability. Let’s create the new.