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Getting more from your customer acquisition.

CRO at Crafted is about more than just maximising conversion rate. It’s about improving the customer journey from start to finish.

We can provide all the skills needed for your CRO project: 

Research Phase (insight team):

  • Analytics analysis
  • Competitor analysis
  • On-site analysis
  • Audience profiling
  • Testing ideation
  • CRO strategy development

Design Phase (creative team):

  • Wireframes
  • Idea prototypes

Implementation (development team):

  • Site updates
  • Multi-device and browser testing
  • A/B test implementation

Analysis Phase (insight team):

  • Success analysis
  • Campaign and individual test reports 
  • Learnings insight report

Getting your priorities straight

We know that updating your site may not be easy. We evaluate the cost and difficulty of implementing CRO changes against their value. With this information we’ll create a short and long term plan to help you drive more from your sites visitors.

The right tools for the job

Our insight team uses both quantitative and qualitative data to inform your strategy. Your campaign benefits from our access to a range of tools to better analyse your data. 

Together since 2014, Crafted work closely with us on all aspects of digital marketing, and after a great site launch we're now looking at further enhancements to improve the customer experience.

Katy Anderson, Lay & Wheeler