While many retailers have Amazon stores, the opportunity across Amazon Advertising is often untapped. As an agency which has delivered PPC advertising since 2005, the combination of manual and automated bidding processes and account structuring is second nature to our team.
How to achieve effective Amazon Advertising.
Amazon has a range of advertising formats available from sponsored products and display to brand ads. Our Amazon certified team will discuss the benefits of each and create a strategy that enables your brand to stand out and drive sales while maintaining healthy profit margins. Our partnership also provides direct access to Amazon’s own data and insights, helping to plan and optimise sponsored ads.
We understand retail from sales cycles to stock feed management. Our own agency story started when Crafted’s founders needed digital marketing support for their retail ventures. The agency quickly gained momentum, and we were soon helping our clients to outperform in the retail space. Recently we’ve supported children’s sustainable clothing retailer Frugi to expand internationally using PPC; with campaign performance that captured the attention of our industry, winning a UK Search Award.
Brands running multiplatform paid activity across Google, Facebook, Pinterest, Bing and Amazon, stand to gain the most value with an agency experienced in each area. With an integrated strategy, our teams use performance data from one platform to guide our approach on others.
This is supported by an insights team that take complex cross-channel attribution models and display results in beautifully simple Data Studio dashboards to give you clear information at any point you need it.
Ready to discover the Amazon opportunity? Get in touch and we’ll talk you through our approach and how we would help.