Travel and Leisure

We work with some of Europe’s fastest-growing travel brands, delivering creative digital campaigns that result in profitable online customer experiences and better brand exposure.

We work with innovative travel brands to solve their marketing challenges, implementing engaging digital strategies that are informed by data and that generate long-term ROI.

The internet and new technologies are changing the way travellers are making their purchase decisions. In such a competitive marketplace, we work in partnership with our travel clients to develop compelling brand messages that increase bookings and customer loyalty.

Generator

Following a successful pitch, we were hired by Generator, a design-led hostel brand, to drive direct bookings and ensure sustainable search engine visibility.

As the fastest-growing hostel chain across the continent, we sought to implement a multilingual, integrated digital campaign, incorporating organic and paid search techniques across eight languages to connect in a genuine and effective way with Generator’s target demographic.

We work differently to promote the unique Generator travel experience. Our online outreach consultants secure coverage with design blogs to demonstrate the hostels’ modern, stylish interiors, while raising awareness on business websites to target creative entrepreneurs travelling for work.

Our multi-channel online advertising, involving a combination of PPC, display and remarketing activities, led to a 211% increase in revenue from paid advertising alone, as well as a 42% increase in PPC click traffic.

These results have helped facilitate Generator’s rapid expansion, and our work was shortlisted for the Best Use of Search – Travel and Leisure award at the 2014 European Search Awards. It also led to Crafted being appointed to redesign the Generator website, increasing conversions and helping Generator surpass their target of £1 million in revenue in a single month.

We work incredibly hard to provide bespoke digital campaigns for our travel clients that work for them and that support their business growth.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers,

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

Crafted's creative approach to online marketing works perfectly when aligned with Generator's target demographic. Young travellers are increasingly sophisticated in the way they connect with brands and Crafted has enabled us to communicate with them in a genuine and effective way. By interrogating our online data, the Insights Team has shaped an aggressive digital strategy which is facilitating our rapid growth by driving bookings and ensuring search engine visibility. Emma Benney
Director of Marketing, Generator

Europe’s fastest growing hostel chain