Logistics and Automotive

We’re on the agency roster of a number of global brands in the logistics and automotive sectors.

Our clients appoint us to solve their marketing challenges in the logistics, freight and automotive sectors. From global shipping websites across 150 countries and nine languages, to vehicle de-fleeting mobile applications and intranets that improve organisational efficiency, we challenge industry assumptions to differentiate our clients from their competitors online.

Informed by data, we gain an in-depth understanding of our clients’ business objectives and think creatively as well as technically to deliver digital solutions that provide positive tactical outcomes, tangible results and long-term value.


Following a successful pitch process, we were appointed to design and develop a new brand image for MSC: a world leader in global container shipping.

Using insight-driven data, we defined a site architecture and content strategy for 80 countries and nine different languages; transforming MSC’s digital presence, which now welcomes more than two million monthly visitors. Our developers also integrated a custom Routefinder application for MSC’s customers to plan their global shipping routes.

IT Fleet Automotive

Our bespoke technical applications have delivered many other impactful solutions to internal and external processes within the logistics and automotive sectors.

IT Fleet Automotive experienced a 71 per cent increase in revenue following the integration of our IT FleetPlus application: a web-based and mobile system that digitally manages key aspects of the business processes for the firm’s workforce, whilst providing an unparalleled level of realtime information and service to their clients.


Our partnership with returnloads.net, the UK’s leading online haulage exchange marketplace resulted in a tenfold increase in its membership base.

Relaunched in 2012 with a new Kentico CMS website and a bespoke mobile app, returnloads.net now achieves more than 8,000 listed loads each week thanks to its new and improved functionality for members and manufacturers alike.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

This was an expansive brief – to unite our online brand presence across more than 150 countries, in eleven languages, in one global responsive website. The result is a stunning-looking site and a first-class user experience for both our global customer base and our staff, with the Kentico CMS making it easy to upload and approve content in any one of our 450 offices. Crafted has truly set the benchmark for websites in the freight sector, both in terms of design and functionality. Joe Cook
Director of Global Marketing & Communications - MSC Mediterranean Shipping Company

Global container shipping line with more than 60,000 employees across 150 countries