One of my favourite talks discussed using the Limbic Map of the brain to satisfy searcher’s emotional goals to drive traffic and conversion improvements. Fresh from recently reading ‘The Design of Everyday Things’, I have been eager to explore empathic design further, and utilising a Limbic Map is both relatively straightforward and highly informative.
You can build a better picture of what drives the decision-making process for potential customers. The process itself helps in developing hypotheses that can be tested within Ad messaging, Title, Meta tags and page content such as USP’s / key messaging.
It’s becoming ever more vital to satisfy users, not only when they visit a website, but also to drive traffic from SERP’s across ads and organic results.