Email marketing

Compelling email marketing campaigns increase revenue and loyalty by using personalised and segmented content that makes every customer feel like your only customer.

As a cost-effective strategy to continue the online conversation with your audience, email marketing keeps customers and prospects coming back for more. It’s highly-targeted and entirely measurable; we’ll know the content and offers that get the best response, delivering ongoing success for your business.

We take a tactical approach to email marketing, evaluating each campaign to determine key learnings for the next. Whether we’re defining customer databases, overseeing seasonal campaigns or personalising product offers to long-term customers, our email strategists do what works to drive conversions for our clients.

Overcoming commercial barriers

We manage email marketing campaigns creatively to solve commercial challenges for our clients; whether it's nurturing prospects into qualified leads, connecting with those already engaged with the brand at the point of conversion, or remarketing to valued customers.

Direct response

We don't just know how to get your audience to open emails; we know how to make sure they are read and acted upon. Direct response email marketing is a valuable and affordable service; done properly, with care and attention towards your customers' needs, it can generate immediate responses from consumers, with the ability to measure every single engagement.

Data cleansing and segmentation

Successful email marketing campaigns rely on accurate data. We cleanse customer databases with effective list management to maximise lead opportunities. By segmenting your database, we deliver tailored e-shots to specific demographics that drive increased engagement and deliver a better return on investment.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

I can always rely on outstanding and timely work from the team, matched with excellent communication. I couldn't have asked for a better group of folk to work with time and time again. Crafted’s email marketing campaign for our Sourced Locally Fortnight quadrupled our 'click-throughs' and boosted open rates by 20%. Oli Watts
Head of Communications - East of England Coop

East Anglia’s largest independent retailer, with 200 stores across the region