Online advertising

We use knowledge, skill and creativity to maximise online advertising ROI, keeping budgets under control and delivering your marketing messages to the right audiences at the right times.

Online advertising is a science, and one that's continually evolving. Our team stay abreast of industry developments to create highly-targeted, granular and cross-platform advertising solutions that meet business objectives and get the best results from your spend.

Whether you want to increase your brand voice in a particular niche or encourage sales and sign-ups on your website, our advertising team develop brand and direct response ad campaigns that maximise conversions and lower cost per acquisition (CPA). 

Premier Google Partner

Crafted are a certified Premier Google Partner.

Reserved for Google's most valued partner agencies. Crafted has been recognised for demonstrating a history of running large AdWords campaigns, as well as employing individuals who have passed the Google AdWords examinations.

Crafted help businesses create compelling visual ads that reach potential customers on over two million websites and 650,000 apps as well as placing their products on Google Search, setting up their inventory on Merchant Center, and creating Google Shopping campaigns.

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Yandex Certified Experts

Yandex operates the largest search engine in Russia with an audience of over 89% of Russian internet users as well as operateing in Ukraine, Kazakhstan, Belarus and Turkey. 

Combined with the Yandex Advertising Network, comprising thousands of high-quality sites reaching an additional 34 million users in Russia, Yandex offers advertisers the unique opportunity to tap into a Russian online audience unrivaled in size.

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Multi-channel

We think objective first, channel second. Our advertising strategists use the media that will best deliver your message to your target audience within budget. Whether we're deploying an integrated social media strategy, an international AdWords campaign or fostering relationships with industry CEOs on LinkedIn, we optimise each stage of a campaign to make sure every penny counts.

ROI-focussed

Our continuous ad improvement uses data to pinpoint areas for refinement and expansion using highly-optimised campaign targeting that has an immediate impact on our clients' bottom lines.

Intelligent advertising

Each campaign begins with the gathering and interpretation of data, providing our advertising strategists with an in-depth understanding of your business - from customer lifetime value to acquisition and costs to serve. By utilising the right blend of channels - from mainstream advertising to private Beta's of new functionality from major search engines - we get the right results for you.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

Crafted's creative approach to online marketing works perfectly when aligned with Generator's target demographic. Young travellers are increasingly sophisticated in the way they connect with brands and Crafted has enabled us to communicate with them in a genuine and effective way. By interrogating our online data, the Insights Team has shaped an aggressive digital strategy which is facilitating our rapid growth by driving bookings and ensuring search engine visibility. Emma Benney
Director of Marketing, Generator

Europe’s fastest growing hostel chain