Online Marketing

At Crafted, online marketing is about conversions; increasing sales, enquiries and engagement by delivering the best possible online experience for your customers.

We take a blended approach to online marketing, working across organic search, paid advertising and digital content to execute insight-informed strategies. We utilise search engines and online promotion to position your brand in front of the right audiences, communicate your offering in a language that customers understand and simplify the conversion process to maximise ROI.

Our consultants start with your business goals and objectives before examining market and behavioural data to recommend an approach that utilises the most effective tools to overcome your marketing barriers. 

A framework for your objectives

We work collaboratively with you to understand your marketing challenges and objectives. We explore our clients’ existing business information, competitors, keyword groups and sales data to build a short, medium and long-term framework from which to work.

We know what works

Whether you appoint our search consultants to increase visibility and deliver highly-targeted traffic to your website, our insights team to better understand your customers and your website’s user journey, or our digital content team to produce engaging assets that better communicate your brand, we focus on results.

Technical audits

The technical performance of your website is crucial to the success of any digital strategy. Our SEO consultants will examine your site’s data as part of a technical audit to pinpoint actionable areas for improvement and increase your bottom line.

A different agency relationship

Combine this with our client services team, who build trusted partnerships with brands by taking an agile approach to solving business problems, and we know you’ll experience better.

Experience better search marketing

Winner of Best Use of Search

– UK Search Awards (B2B 2017, Retail 2014)

A collaborative approach

which challenges marketing assumptions and tackles business challenges differently

Commercially aware team,

with a results-focussed approach that places our clients at the forefront of their online marketplace

Call 01473 213222

Find out more about our other pillars of expertise:

Digital Consultancy

Our digital strategists empower brands to seize online marketing opportunities and solve business challenges. Our custom workshops, audits and reports provide you with tactical outcomes, tangible results and long-term value.

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Development

As Kentico Gold Partners, our development team are amongst the most experienced in the world at deploying this CMS and marketing automation solution. Our .NET web applications, intranets, ecommerce platforms and websites are built for security, speed, functionality, usability and, most importantly, conversions.

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Design

Our design approach centres on functionality and user engagement to create solutions that deliver the best results for brands. At Crafted, design is a science as well as an art form.

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