Tactical Paid campaign. 
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Briefs for tactical campaigns can be more focused, specific and performance oriented.

Here are some suggestions for information to provide when you have shorter term, specific outcomes in mind: 

•	Please provide an overview of the project.
•	What is your available budget and desired run time/dates? 
Is there a PO number assigned to this project?
•	Are there any specific media channels that you would like to include or exclude?
•	What specific audiences would you like to reach?
•	What is the most important message you want the campaign to communicate? 
Any secondary messaging to include?
•	Do you have specific ad copy and/or imagery that you plan to use?
•	Is there any terminology that we shouldn’t use?
•	What activity will support the digital advertising campaign on organic or offline channels?
•	Do you have any specific tracking requirements? 
Which current conversion metrics are applicable to this campaign?
•	What is/are the campaign landing page(s)?