Audits

We provide brands with actionable insight to enhance their online performance.  Our insights team turn data into tangible recommendations so you can stay ahead of the competition.

Our digital marketing audits equip clients with a better understanding of their online effectiveness and define a roadmap for future success.

We examine website performance on a number of different levels. From website architecture reviews and content gap analysis to organic and paid advertising audits, we gather, analyse and interrogate market and customer behavioural data before recommending a course of action to increase conversions and ROI. 

Persona building

Segmentation can no longer be as top-level as appealing to ‘the 18-30 crowd’. Modern marketing is about engaging with 23-year-old Scott Carter, a trainee doctor who loves hiking at the weekend and does his shopping on his iPad. We work collaboratively with you to build customer personas that give you a better understanding of your market and enhance your targeting. 

Concrete steps

We are specialists in analysing marketing data, delivering concrete, definable steps that enable businesses to act on the insights we uncover and generate a better ROI.

Clear reporting

Receive a clearer picture of your digital marketing landscape. Each audit we conduct is designed to be digested at all levels of a business. Whether it’s a monthly or annual review, we deliver clear, jargon-free insights and actions for discussion in the boardroom and in the office. We can also accompany clients to board meetings to better explain our findings.

Why appoint us?

Experience Better agency relations

– we’re different; we value long-term trusted partnerships, not short-term vanity

Our results-focussed approach delivers;

every strategy is aligned with your business metrics

We know what works;

we’ve been solving marketing challenges for brands since 2005

Call 01473 213222

Crafted’s User Experience audit provided a series of recommendations to strengthen our online offering. I was not only impressed by the agency’s insight, but by the approachable and knowledgeable team that really care about our online success. Ben Grainger
Metfriendly, Sales & Marketing Director

Specialist financial services provider for the police service