Our design approach is centred on functionality and user engagement, creating solutions that deliver the best results for your business.

Whether it’s a website, interface redesign or an app, we design for the user, not just the eye. By understanding how customers engage with design and paying careful attention to on-site customer behaviour, we are able to use UX insights to deliver designs that increase sales and enquiries.

Each project begins with a consultation and scoping exercise to gain an in-depth understanding of your customers, objectives and metrics; enabling our designers to create a solution that precisely meets your business needs.

Informed by data

We use on-site data and industry insights to create designs that persuade and influence customer behaviour, enhancing sales, enquiries and revenues.

Responsive design

Your website is your shop front: your digital opportunity to turn visitors into customers and customers into advocates. We achieve brand consistency for our clients through responsive design, guaranteeing a fantastic user experience on any device or platform.


Wireframes enable our designers to work collaboratively with clients to identify key user journeys, appropriate calls-to-action and tailor the layout and placement of content around them, before entering the full creative phase. This ensures our solutions meet your business needs right from the outset.

Experience better design

Insight-informed designs for users,

not just aesthetics

A collaborative approach

which challenges assumptions and solves marketing challenges

Commercially aware team,

focused on ROI and profitable design solutions, placing our clients at the forefront of their online marketplace

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This was an expansive brief – to unite our online brand presence across more than 150 countries, in eleven languages, in one global responsive website. The result is a stunning-looking site and a first-class user experience for both our global customer base and our staff, with the Kentico CMS making it easy to upload and approve content in any one of our 450 offices. Crafted has truly set the benchmark for websites in the freight sector, both in terms of design and functionality. Joe Cook
Global Marketing Manager, MSC Mediterranean Shipping Company S.A.

Global container shipping line with more than 60,000 employees across 150 countries

Find out more about our other pillars of expertise:

Digital Consultancy

Our digital strategists empower brands to seize online marketing opportunities and solve business challenges. Our custom workshops, audits and reports provide you with tactical outcomes, tangible results and long-term value.

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As Kentico Gold Partners, our development team are amongst the most experienced in the world at deploying this CMS and marketing automation solution. Our .NET web applications, intranets, ecommerce platforms and websites are built for security, speed, functionality, usability and, most importantly, conversions.

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Online Marketing

At Crafted, online marketing is about ROI, not just search engine rankings. Whether organic, online advertising or content production, our online marketing campaigns deliver the best possible customer experience, driving increased enquiries and sales via your website.

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