Digital Transformation on a Global Scale

Designing and building the corporate website for the Mediterranean Shipping Company

MSC are one of the largest container shipping companies in the world, operating a fleet of 460 container vessels and employing over 60,00 people worldwide. 

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Crafted completely re-imagined MSCs online presence, designing and building a responsive global website in 11 languages, consolidating the MSC brand vision across 158 country sites all powered by a single instance of the Kentico Content Management System. To promote online engagement with customers, the site contains a suite of intuitive tools, plugged directly into MSCs bespoke data feeds, allowing users to track shipments, search schedules, and check rates. By working closely with MSC's global marketing team to help shape their evolving brand online, we are able to differentiate them from their competitors and position MSC as digital leaders in the freight sector.

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The results

More traffic

43% increase in organic traffic

More enquiries

14% increase in rate enquiries

Better performance

2.25m sessions in launch month

Call 01473 213222

This was an expansive brief – to unite our online brand presence across more than 150 countries, in eleven languages, in one global responsive website. The result is a stunning-looking site and a first-class user experience for both our global customer base and our staff, with the Kentico CMS making it easy to upload and approve content in any one of our 450 offices. Crafted has truly set the benchmark for websites in the freight sector, both in terms of design and functionality. Joe Cook
Director of Global Marketing & Communications - MSC Mediterranean Shipping Company

Global container shipping line with more than 60,000 employees across 150 countries