Birketts appointed Crafted to refresh their visual identity and redesign their website, reflecting their vision for the future of the company.
In defining visual identity our approach was to build on, rather than to reinvent; refreshing colour palettes, typography and image guidelines to provide flexibility and scope while retaining the recognition and value inherent in this established and respected brand.
The website is built around bold imagery illustrating the core brand values of quality and clarity, and powerful search functionality to allow users quick and easy access to deep content. Content is stripped back on responsive mobile breakpoints to simplify the user journey and promote conversion.
The new site differentiates Birketts in a crowded market, providing them with a digital marketing platform to support their future vision for the company.