It’s a role that sits at the heart of Crafted. You’ll be marketing the agency itself, supporting the growth of the Crafted brand and helping us engage with exciting new prospect brands. It offers the hands-on experience of marketing a business, alongside working in a vibrant agency environment full of digital specialists.
You’ll be joining our friendly and dedicated sales and marketing team. Our focus is on attracting prospects that align with our agency values and that we can do great work with. We are an ambitious team and we’re always in pursuit of better marketing and building our brand.
You will be joining at an exciting time for the agency. In the last 12-months we’ve won no less than 23 high-profile awards from industry bodies including the Data and Marketing Association (DMA), Digiday and Campaign. We’ve also welcomed exciting new brands such as Turnbull and Asser and RAEBURN, adding to many long-standing partnerships with clients like MSF UK, The British Library and Eurotunnel Le Shuttle.
Marketing an agency is full of variety. You’ll work across the broad spectrum of marketing channels from offline activity such as events to working with inhouse specialists on digital channels like PPC. You’ll also have the opportunity to work with and develop third-party supplier relationships.
As the voice of the agency, internally and externally, accuracy and tone are key to the role. You’ll be responsible for showcasing the expertise, great work, and exciting stories from inside the agency to our core audiences.
You’ll be contributing ideas to and supporting the delivery of our marketing plan. While working with the Head of Marketing and the wider commercial team, you’ll also take ownership over certain channels. This includes managing social media, delivering consistent, relevant and creative posts; working closely with our inhouse design team. You’ll also manage our media library assets and support the upkeep and improvement of our website.
By proactively involving yourself in the various teams across the agency, you’ll find and collate success stories representing our work and expertise. Managing the process end-to-end, you’ll plan how best to share them externally, whether that’s via the website, social, awards or at events.
You’ll also support on the creation and delivery of campaign activity. For instance, we recently ran a Google Ad Grants campaign targeted towards the most popular charities in the UK. This ran across a variety of channels including social (paid and organic), PR, awards, PPC and display.
The right person:
We’re looking for someone who has a genuine passion for marketing and demonstrable knowledge of digital channels. You’ll understand B2B marketing communication and appreciate how to apply brand values and tone of voice to messaging in order to generate measurable success.
For this role, you’ll need at least 18-months experience within a digital or similar environment, supporting an agency or brand with varied projects.
With the variety of the role, you will excel if you have a thirst for learning new channels and want to broaden your marketing experience.
You’ll need to be a competent writer who can cover elements across digital marketing from website development to organic search. Being proactive, you’ll be confident speaking to a wide variety of stakeholders to gather the insight required to drive brilliant content creation.
Having commercial awareness is important for delivering more impactful campaigns and demonstrating the value that marketing is delivering to the agency.
If this role sounds like a good fit, have a look at the full job description to get more detail on the role and experience we are looking for and our values as a business.
Ready to apply? Send your CV to [email protected]