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What does it take to work in marketing?

14/11/2014, By Crafted This October half term, we were joined by 15 year old Callum Young for a few days’ work experience. After spending a day with our sales and marketing team, Callum wanted to share his thoughts and learnings on what he thinks that it takes to work in marketing:

I’ve been with Crafted for a few days on work experience and I’ve spent some time with the sales and marketing team to understand a bit more about what their jobs entail.

I’ve learnt that people working in marketing need a mixture of skills, from being able to promote products/services, to being trustworthy, approachable, flexible and reliable.

Promotion


In marketing you have to be able to sell products or services to the customer. This means being confident in your product. You need to tell the customer the benefits of buying the product or service and show them what makes it stand out from others on the market - what’s unique about the products or services you provide?

To promote their products and services, marketers use a wide range of tools/channels, from the more traditional leaflets, posters and newspaper/magazines advertising to digital channels, such as emails, Facebook, Twitter and blogs.


Trust


Trust is a big part of marketing; if your customer trusts in your business, they are more likely to buy from you and recommend you to their friends.

Being honest is important too. If a business doesn’t fulfil its promises, a customer will see that it’s untrustworthy and unreliable. They are then unlikely to order from you in future and may even tell other people about their bad experience, which may put those people off too.


Flexible, reliable and approachable


First impressions count, so marketers need to be approachable and polite, especially to customers. They need to be flexible and reliable too, making sure that they meet the customer’s needs and fulfil their promises to customers.

I hope this gives you an insight into my opinion of what it takes to work in marketing. Thank you for reading.

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