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Digitally Crafted: digital marketing round-up

29/08/2014, By Crafted In this week’s round-up of the most important talking points in the world of digital marketing we learn that Bing continues to test more updates to its organic search results page, Twitter now allows its users to check how many people saw their tweets and Facebook allows online advertisers to segment mobile users by the speed of their mobile network connections.

Organic search marketing


Bing tests more updates to its search results page
After industry experts earlier this week spotted that Bing is testing several new interfaces for their organic search results, it appears the site is also testing how search results are actually displayed with Google-like search cards for its results. Read more

Ecommerce


Half of Brits shop in bed, 1-in-10 on the toilet, says new research
A new study has found almost half (48 per cent) of Brits shop online in bed, while 11 per cent do so while on the toilet and one per cent during sex. The report, commissioned by shopping and price comparison site, Give as you Live, surveyed 2,000 adults about their shopping habits. A further 11 per cent admitted to shopping online whilst dining or drinking out – an indicator that the rise of smartphones and tablets has led to an increase in shopping taking place in previously off-limits areas. Read more

Online advertising


Facebook gives advertisers ability to target mobile users by bandwidth
In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by the speed of their mobile network connections. The new feature is intended to help marketers trying to reach customers in the developing world, where Facebook’s audience is growing rapidly but internet connection speeds are all over the place. Read more

Social media


Twitter now lets users check how many people saw their tweets
Twitter analytics are now available to all users. Earlier this summer, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers. Now all users can get access to data such as impressions each tweet has received, the number of favourites a tweet has received and the number of retweets and replies, as well as user engagement. Read more

Facebook timing its users to crack down on ‘click-baiting’ headlines
Facebook is growing increasingly frustrated  with a news feed full of links to news stories that don’t live up to their headlines. The social network giant has announced the latest change to its news feed algorithm, suggesting that a survey of its users found 80 per cent prefer headlines that help them decide whether an article is worth reading. Read more

Instagram fast forwards video with Hyperlapse
Instagram has launched a new app to make stabilised time-lapse videos which can be shared on either its own social network or that belonging to its parent company, Facebook. Many video editing suites offer video stabilisation to smooth any judders or shakes, but this would drain the limited resources of a smartphone. The stabilisation on Hyperlapse works by keeping track of the phone’s orientation via the built-in gyroscopes and motion sensors. Read more

Wearable tech


Samsung and LG launch new watches while Apple waits
South Korean tech firms LG and Samsung have announced more smartwatch designs ahead of a widely anticipated entry to the marketplace from Apple. These latest devices suggest renewed attempts to create a smartwatch that is arguably more fashionable than previous efforts. Samsung’s Gear S features a curved screen, while LG’s G Watch R has a more classic watch design. Read more

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